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What is WebAR?

WebAR, or web-based augmented reality, refers to the technology which enables augmented reality to work within a browser. WebAR requires no app to download. Users access WebAR by clicking a link or scanning a QR code to open an AR-enabled web page in their browser.


There are hundreds of different valuable use-cases for Web-based Augmented Reality technology. A selection of the most popular use-cases are:

Out-of-Home Advertising (OOH) - Imagine billboard & train station poster campaigns that are brought to life in any standard smartphone.

Product Packaging - Bring your product packaging to life with interactive labels & engaging experiences in both 2D and 3D.

→ Print Marketing - Works at almost any scale, from Direct Mail, Magazines, business cards, standard ISO dimensions (A1, A2, A3, etc.) to pullup banners. 
Tools like the one offered by WebAR company Captivatar make it easy to create AR business cards in minutes. It's worth checking out their Augmented Reality

E-Commerce - Give customers the ability to view any product in 3D in their own environment, activated through your website.

Online Deployment - Launch your WebAR experience from social media, email marketing or direct from your website.

Portals, mini-games and scavenger hunts - Provide immersive experiences for your audience, built bespoke for your brand. Use elements like gamification to engage customers and drive valuable actions.

1. QR Codes - Simply open your phone's camera, and scan the QR code to access the AR webpage. We only use QR codes as a way to access the webpage – QR codes are not required for AR tracking!

2. Short Links - We offer a short URL with every AR campaign, which should be placed alongside the QR code. This offers users an easy way to access the webpage, if they'd rather not scan a QR code.

3. Direct Links - Embed a direct link to your AR webpage within a social media post, email blast, or website. For best results, use multiple channels to spread awareness of the AR content.

4. NFC Chips - Embed an NFC chip in your printed materials. Users with a compatible phone can simply hold up their phone to the printed item, and tap "Go" to access the webpage.

5. SMS Messaging - Send customers, friends or family a direct link to activate the experience. A simple tap from the SMS instantly activates the experience.

6. Social Media Channels - Links from Facebook, Instagram, LinkedIn, Twitter, Snapchat and more are all available to directly link from.

7. Television Advertising - Display QR codes within television advertisements to give consumers a way to activate experiences from their own home, watching TV.

8. Banner Ads - Activate AR experiences directly from banner ads, providing a full experiential advertising journey.

If some of the terms used above sounds like jargon, go take a look at ar.rocks Augmented Reality glossary. WebAR is also a technology that helps to make up the Metaverse.

Why WebAR?

WebAR, or web-based augmented reality, enables augmented reality (AR) to work within a browser. Web AR opens up new ways to connect with users by engaging them in extraordinary, interactive experiences anywhere they are—all with no app required.

Massive Reach

WebAR offers the widest reach possible of all AR platforms with 3.5 billion smartphones worldwide across iOS and Android devices.

Creative Freedom

Harness the freedom and flexibility of the web with complete control of your content, launch schedule, analytics solution and more.

No App Download

WebAR experiences require no app to download, reducing activation energy and barrier to entry to increase engagement with your content.

Companies that have worked with us using webAR

coca cola logo

In a world where physical contact is harder than ever, WebAR technology enables meaningful brand engagement.

Get in touch with Captivatar

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